Media coverage has the power to raise your company profile, or hinder it if the message is not communicated properly. In this workshop, participants will delve into the understanding and use of key strategies necessary to deliver the right story to the media. Topics such as how to make a pitch, preparing for interviews and quotes, presenting positive and negative news, and more will be discussed.
Understand and discuss the impact of media coverage
Develop key company messages
Master the art of storytelling
Draft an effective news release and/or creative article
Practice pitching and understand the difference in messaging based on the media outlet
Prepare and practice interview skills
Craft effective quotes
Brainstorm strategies to best manage the unexpected
Targeted to small-to-medium sized London, Ontario business operators/managers. Priority sectors include Digital Creative, Professional Services, Manufacturing, Food Processing, and Health and Life Sciences.
This session has been generously sponsored by the London Economic Development Corporation. It is important that if you register, you do attend. A no-show fee will be charged to registrants who do not attend.
COURSE NAME: Media Communications 101
DATE & TIME: April 19, 2017
Registration and Continental Breakfast: 8:30-9:00am
Session: 9:00-3:30pm (includes 30 minute lunch)
LOCATION: Cambridge Room, Lamplighter Inn, 591 Wellington Road
DETAILS: Coffee and lunch included
For more information please contact:
Ashley Conyngham, Director of Marketing and Communications