Western Research Park

Business Planning Guide Workshop

As a business owner, you are thinking about the successful operation of your business just about every waking moment of your day. Every successful business requires continuous planning. A well-crafted business plan allows your company to stay on course and have a yardstick against which to measure its progress.

The Business Planning Guide Workshop is an interactive 4 hour webinar that will serve as guidance in developing a business plan. This includes market research, marketing and sales, operations and start-up costs, as well as financials. The workshop is split into two sessions held on two separate days, usually one week apart.

A well thought out plan is necessary to provide a significant competitive advantage, achieve company goals, and obtain funding. Register today!

The Business Planning Guide Workshop will cover 4 key components of a business plan as follows:

1. Business Profile & Market Research

This component will assist you to achieve a candid assessment of your business concept, your market, and analyze your industry. It will also help assess your competitors and target market customers to improve and strengthen your business.

Questions to be addressed:

2. Marketing and Sales

This component will help you determine how you will reach your target market and create strategies to promote the business. This includes pricing, product/service presentation, web & social media presence, as well as a consistent brand image and messaging.

Questions you will address:

3. Operations and Start-Up Costs

This component will enable you to provide an overview of the "nuts and bolts" of your business, exploring how and where your business will operate, human resource considerations, legal considerations, costs, and associated risks.

Questions you will address:

4. Financials

This component will introduce you to cash flow and income statements and help you plan financial projections for your business, including sales forecasts. The Break-Even Analysis will assist you to calculate how much you will need to sell to cover your expenses and provide insight to the viability of your venture.

Questions you will address:


This workshop walks you through the entire process of creating your own business from scratch. We start by creating a business profile and determining the business model that will be best for your business. We will follow it up with market research to define your target market and competition. Then we will help you create a marketing and sales strategy to create, obtain and keep customers. We will then examine the operational issues related to your business, and lastly, we will examine the financial aspects of your business models through sales and cash flow projections.


Cost: $50 +tax
Location: Online

 DAY 1 (2 hours)  DAY 2 (2 hours)

 - Business Profile & Market Research

 - Marketing & Sales

 - Operations & Startup Costs

 - Financials


For upcoming webinars and to register, follow the link and scroll to the bottom of the page.

Business Planning Guide Workshop (2 days)